Privacy Policy & Notice of Privacy Practices
Visionary Eye Care – Owings Mills, Maryland
Effective Date: September 30th, 2025
Visionary Eye Care respects the confidentiality of your personal and medical information. This Privacy Policy and Notice of Privacy Practices explains how we collect, use, and disclose information, and it describes your rights under the Health Insurance Portability and Accountability Act of 1996 (HIPAA).
Information We Collect
We may collect the following categories of information:
- Personal Information: Name, address, email, phone number, date of birth, and insurance details.
- Protected Health Information (PHI): Vision test results, prescriptions, medical history, treatment information, and other data used to provide optometry services.
- Payment Information: Credit card details, billing information, and insurance claims data.
- Technical Information: IP address, browser type, device information, and website usage data collected through cookies or similar technologies.
How We Use Your Information
We may use your information for the following purposes:
- Provide eye exams, prescriptions, and related healthcare services.
- Schedule appointments and manage patient records.
- Bill and process payments, including communication with your insurance provider.
- Contact you with appointment reminders, test results, or treatment updates.
- Improve patient care, services, and website performance.
- Comply with federal and state laws and HIPAA requirements.
How We May Share Your Information
Under HIPAA, we may share your PHI without your written authorization in certain cases, including:
- For Treatment: Sharing information with other healthcare professionals who are treating you.
- For Payment: Submitting information to insurance companies or third-party payors to process claims.
- For Healthcare Operations: Quality assessment, accreditation, staff training, or other practice management activities.
- As Required by Law: Responding to subpoenas, court orders, or regulatory authorities.
- For Public Health and Safety: Reporting information for public health purposes or to prevent serious threats.
We will not sell your personal or medical information. Any other sharing of your PHI requires your explicit written authorization, which you may revoke at any time.
Your HIPAA Rights
As a patient, you have the following rights regarding your PHI:
- Right to Access: You may request a copy of your medical records.
- Right to Amend: You may request corrections to your health information if you believe it is incorrect or incomplete.
- Right to an Accounting: You may request a list of certain disclosures of your PHI.
- Right to Restrict Use: You may request limitations on how we use or disclose your PHI.
- Right to Confidential Communication: You may request that we contact you in a specific way (e.g., at a different phone number or mailing address).
- Right to a Paper Copy: You may request a paper copy of this Notice at any time.
To exercise these rights, please submit a written request to our office (see Contact Information below).
Opt-Out Choices
You may choose to:
- Opt out of receiving marketing-related emails or newsletters.
- Request restrictions on the use of your information for certain purposes, subject to legal and operational requirements.
Cookies Policy
Our website may use cookies to:
- Analyze website traffic and improve functionality.
- Save your preferences for future visits.
- Support limited marketing and communication efforts.
You can manage cookies through your browser settings.
Security
We use administrative, technical, and physical safeguards to protect your personal and medical information, including secure servers, encryption, and access controls. While we make every effort to protect your information, no system is completely secure.
Children’s Privacy
We do not knowingly collect information online from children under 13 years of age without parental consent. If such data is discovered, we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy and Notice of Privacy Practices from time to time. When updates are made, the revised date will be posted at the top of this page.
Contact Information
If you have questions, requests, or concerns about this Privacy Policy or your HIPAA rights, please contact us:
Visionary Eye Care
Owings Mills, MD
Phone: (410) 363-0060
Email: office@visionaryicare.com